COMPANY PROFILE: One of the best ways to introduce your company to consumers is through a company profile video. It can include messages from the CEO, other top officials and product experts. This type of video helps reach a common ground with people within and beyond your target market. By showing pictures of inside the enterprise and giving a little company history, along with its mission statement and unique marketing proposition, viewers can get a clear idea of the company’s purpose in the market.

TALENT RECRUITMENT: Designed to promote your company as a good employer to attract skilled workers, recruitment videos can help HR departments target specific markets for recruiting the most appropriate talent. They can used in conjunction with employment websites.

TRAINING & ENGAGEMENT: You can accelerate your staff learning curve by using demonstration and training videos. The power of the visual medium allows team members to watch the video over and over again until the information is understood. It’s an excellent way to clarify “how to” steps. Quality training videos that use clear communication can cut down on training expenses since they eliminate the need for repetitious instruction to accommodate new team members.

COMPANY CULTURE: A culture video paints a wide stroke for your promotional efforts. It can be used in a variety of ways with internal and external audiences. With current employees, the video and its creation can be used to boost team morale. Human resources can leverage the video in the recruitment of quality new hires. These videos are also a solid promotional tool, and can help build hype around the company and even lower barriers between the company and potential clients.

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