Luxury Senior Living

story strategy & brand cinema


For nearly 15 years, we have worked with senior living clients to develop story strategy and deliver video content to elevate their marketing efforts. Producing messages, both internally and externally, company-wide and on a community level, we blend personal interviews and dynamic images to tell the unique stories of each community. We continually work closely with executive team members, front line staff, residents, and families to create and deliver everything from community profiles, care-level videos, and bio-stories to company culture, training initiatives, and recruitment efforts.

Community Showcase

Bio-Story (Resident)

Organic + Paid Content

Mission + Vision Video

Community BrandScape (short)

Bio-Story (Employee)


To create meaningful content, it begins with understanding your business. With DIG, you have a giant head start. Having worked with Executives to Family Members to create a variety of content, from marketing efforts to memory care training initiatives, we have garnered extensive knowledge into the many facets of senior living and gained the trust of our clients.


We have visited more than 50 communities, conducting interviews with leadership teams, staff members, residents, and families, while navigating the complexities of any given community. This experience allows us to be effective, efficient, and cost-conscious for our clients, while making the process fun for residents and team members.


It is something we speak about often, the joy we get from doing this type work in this type of environment. As we visit each community and get to know both the staff and residents, we see something special each and every time. We can honestly say, there is a real sense of inspiration and happiness that comes from these interactions.


  • Story Strategy
  • Script Writing
  • Pre-Production
  • Video Editorial
  • Aerial Drone Coverage
  • Community Image Reel
  • Resident Testimonial
  • Community Profile
  • Core Services Overview
  • Bio-Story
  • Training
  • Recruitment
  • Safety
  • Benefits Communication
  • Social Marketing Content

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